If you remember "Gilligan's Island," it may be colonoscopy time

11/5/2012 | HealthLeaders Media

MedStar Good Samaritan Hospital in Baltimore tied its multimedia ad campaign to get older adults to have colonoscopies to the TV show "Gilligan's Island." Ads suggest people who were young "when Gilligan was marooned on a desert isle" need a colonoscopy to prevent colon cancer. Online ad clicks hit rates seven times higher than the U.S. average for health care campaigns, and the initiative led to 44 appointments for colonoscopies.

View Full Article in:

HealthLeaders Media

Published in Briefs:

SmartBrief Job Listings for Health Care

Job Title Company Location
Chief Financial Officer
B. E. Smith
Miramar, FL
Director of ASO Department
Bluegrass Family Health
Lexington-or could be in Nashville, TN, KY
Claims Director
PacificSource
Springfield, OR
Mgr NGS Provider Enrollment (I)
National Government Services - WellPoint
Harrisburg, PA
NGS Provider Enrollment Rep
National Government Services - WellPoint
Harrisburg, PA