O2O strategies reflect omnichannel mission

11/5/2013 | MediaPost Communications

Retailers looking to boost their holiday sales should make mobile part of the marketing plan at every step, using online-to-offline, or O2O, strategies that drive mobile users into the store to make their purchases, Retailigence CEO Jeremy Geiger writes. He shares tips on adopting effective O2O marketing strategies, starting with assessing your marketing plan and figuring out where to mix in O2O strategies and tactics.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Retail

Job Title Company Location
Retail Merchandise Planner
Bon-Ton Stores
MILWAUKEE, Wisconsin
Director of Change Management
Belk
Charlotte, North Carolina
Vice President, Infrastructure and Operations
Neiman Marcus
Irving, Texas
VP Regional Manager/Regional Store Manager
Belk
Knoxville, Tennessee
Sales and Merchandising Manager
Staples
norwalk, Connecticut