Retailers looking to boost their holiday sales should make mobile part of the marketing plan at every step, using online-to-offline, or O2O, strategies that drive mobile users into the store to make their purchases, Retailigence CEO Jeremy Geiger writes. He shares tips on adopting effective O2O marketing strategies, starting with assessing your marketing plan and figuring out where to mix in O2O strategies and tactics.
O2O strategies reflect omnichannel mission
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