Chevrolet to boost ad spending for trio of new models

11/6/2009 | Reuters

General Motors division Chevrolet has gotten approval from the GM board for a major new campaign to promote its new model Camaro, Equinox and Traverse vehicles, which were introduced last year during the height of the automaker's financial crisis. Chevrolet also is vetting shops for global ad work but plans to retain Interpublic Group's Campbell-Ewald, which has handled the nameplate for 80 years, as its agency of record, Chevrolet global chief Brent Dewar said.

View Full Article in:

Reuters

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Custom Content Sales Director
Crain's New York Business
New York, NY
Director Client Success
Ahalogy
Cincinnati, OH
Ad Trafficker
Spiceworks
Austin, TX