Ad network opens a new door to over-50 consumers

11/6/2011 | B2C Marketing Insider

AARP has launched an ad network that, while still in beta form, has the potential to efficiently reach the organization's 38 million members over age 50. The finance, travel, health and food industries may find the network particularly appealing. But caution is in order when approaching older consumers, advises eMarketer analyst Lisa Phillips, who notes that "boomers don't want to be targeted physically; they don't want to see themselves in ads."

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