Good word-of-mouth marketing should be "ignitable," John Moore says in this video. That means creating campaigns that go beyond simple flash-in-the-pan stunts and spark sustainable and self-perpetuating movements.
Published in Brief:
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||
|Online Advertising Specialist||