How to light a fire under your brand's WOMM

11/6/2012 | Brand Autopsy

Good word-of-mouth marketing should be "ignitable," John Moore says in this video. That means creating campaigns that go beyond simple flash-in-the-pan stunts and spark sustainable and self-perpetuating movements.

View Full Article in:

Brand Autopsy

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY