Good word-of-mouth marketing should be "ignitable," John Moore says in this video. That means creating campaigns that go beyond simple flash-in-the-pan stunts and spark sustainable and self-perpetuating movements.
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|VP, Client Partner, Digital Marketing||
|Santa Monica, CA|
|Senior Regional Interactive Sales Manager||
|Sales Executive, CafeMom.com and MamásLatinas.com||
|New York, NY|
|Marketing Services Director||
Farm Journal Media
|Director, Revenue Operations - Technical Program Management||
Pandora Media, Inc.