Private labels revamp image to draw consumers

11/6/2013 | Shelby Report online, The

Consumers are continuing to purchase private-label products as the economy recovers, partly because of better offerings and marketing by retailers. Several companies have revamped the private-label system to include three tiers -- a value brand, a national-brand equivalent and a premium brand -- to drive customer loyalty and to improve consumer perception of private-label products.

View Full Article in:

Shelby Report online, The

Published in Briefs:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Director - CIA Consulting
The Culinary Institute of America
Hyde Park, NY
Culinary Arts Faculty
The Culinary Institute of America
Hyde Park, NY
Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations
Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations