Report: Big Data initiatives would benefit from more executive engagement

11/6/2013 | VAR Guy, The

Enterprises are already reaping the financial rewards of adopting Big Data analytics strategies, but they could do even better with strong advocacy from the C-suite, a new study suggests. The report from IBM's Institute for Business Value finds that 40% of companies saw a return on their analytics investment within six months of adoption, but a lack of executive engagement threatens to deny the initiatives much-needed budgetary support. "In order to unlock the value of data, organizations need to identify different C-suite champions to get fully behind the use of analytics," said IBM Global Business Services' Fred Balboni.

View Full Article in:

VAR Guy, The

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Vice President, Science and Regulatory Affairs
American Beverage Association
Washington, DC
Director - Career Services
The Culinary Institute of America
Hyde Park, NY
Vice President, HEDIS & Performance Outcomes
Dayton, OH
Director of Contracting and Compliance
CareFirst BlueCross BlueShield
Multiple Locations, MD