Report: Big Data initiatives would benefit from more executive engagement

11/6/2013 | VAR Guy, The

Enterprises are already reaping the financial rewards of adopting Big Data analytics strategies, but they could do even better with strong advocacy from the C-suite, a new study suggests. The report from IBM's Institute for Business Value finds that 40% of companies saw a return on their analytics investment within six months of adoption, but a lack of executive engagement threatens to deny the initiatives much-needed budgetary support. "In order to unlock the value of data, organizations need to identify different C-suite champions to get fully behind the use of analytics," said IBM Global Business Services' Fred Balboni.

View Full Article in:

VAR Guy, The

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Manager, Technical Staffing
U.S. Cellular
Chicago, IL
Human Resource Director
Confidential
Salt Lake City, UT
Vice-President of Global Sales
Lindsay Corporation
Hartland, WI
Chief Operations Officer
Delta Community Supports
Blue Bell, PA
Administrative Management Specialist
Smithsonian Institute
Washington, DC