Retail stores to get redesign with mobile in mind

11/6/2013 | Mobile Marketer

Consumer inspiration is the focus as retail stores are redesigned with the mobile-equipped shopper in mind. "The concept of departments and retailers creating physical stores based on departments, that seems to be going away and it is a lot more focused on engagement zones and pairing products together. This is indicative of mobile influencing shopping behavior and changing shopping behavior, because we can shop for everything," said Jared Meisel, managing partner of Theory House.

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