Fight for leadership of House panel could impact pharma ads

11/7/2008 | Advertising Age (tiered subscription model)

The direct-to-consumer drug industry could feel the impact, if U.S. Rep. Henry Waxman, D-Calif., chairman of the House Oversight and Government Reform Committee and a proponent of limiting DTC TV ads, is successful in challenging U.S. Rep. John Dingell, D-Mich., for the chairmanship of the House Energy and Commerce Committee. "If Rep. Waxman does become chair, we have to be prepared for immediate scrutiny on FDA matters," said Adonis Hoffman, general counsel of 4A's. "DTC becomes front and center."

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA