How automated communications can improve your B2B marketing

11/7/2011 | ClickZ

Using tools to automate some communications during the long B2B sales cycle can be difficult, but it also can improve efficiency and effectiveness, Stacie Susens writes. Sales and marketing together should map out the stages of the sale, choose the most effective tools, and then understand the psychology and social behavior of the customer for more accurate targeting, she writes.

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