Many marketers lack confidence in their shops

11/7/2011 | Forbes

An erosion of the relationships between ad shops and their clients is taking place, as marketers continue to lower their expectations of what their agency partners can achieve for their brands, particularly in the digital sphere, according to a study by Avidan Strategies, notes the company's founder Avi Dan. The study polled chief marketing officers and other senior marketing executives and found that 41% say they have positive feelings about the quality of their agency personnel.

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