Marketers and clients have similar wish lists

11/7/2011 | Medical Marketing & Media

Interviews with agency executives and their health care clients revealed parallels in what each is looking for from the agency-client relationship. Agencies want to be treated like partners, and clients want them to act like partners. Each wants the other to help them work more efficiently and to understand the pressures inherent in their industries, the interviews revealed.

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Medical Marketing & Media

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