Political-ad spending will likely continue to spiral higher

11/7/2012 | Advertising Age (tiered subscription model)

Presidential campaigns alone dropped $1.1 billion on television stations in just 12 swing states -- with another $200 million on cable, according to Kantar Media. But that's not likely to be the ceiling, writes Cotton Delo. Because stations are not obliged to offer super PACs the lowest unit charge as they are the candidates themselves, rates could go up and campaign messaging could start even earlier than in 2012.

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