Unilever deodorant brand goes mobile to boost brand awareness

11/7/2012 | Mobile Marketer

Unilever is going mobile to promote its Degree deodorant brand. An iAd campaign lets users click through to watch videos, browse a product gallery or download branded wallpapers for their mobile devices. That approach lets Degree mix campaign media from other platforms into its mobile campaign, Lauren Johnson writes.

View Full Article in:

Mobile Marketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO