Don't make this fatal error when building your e-mail marketing list

11/8/2011 | NetworkSolutions.com

E-mail marketing is still a valuable tool for reaching customers, but an effective campaign requires a high-quality list, Monika Jansen writes. Look for contacts on services such as LinkedIn and send a message telling them about your content, she advises. You can add people who give you their business cards to your contact list, but you should never buy an e-mail list, she writes. "[T]he people on the list have not opted in to receive your messages, and you could be viewed as an annoyance, or worse, a spammer, thus sullying your brand's reputation."

View Full Article in:

NetworkSolutions.com

Published in Briefs:

SmartBrief Job Listings for Business

Job Title Company Location
Manager, Technical Staffing
U.S. Cellular
Chicago, IL
Human Resource Director
Confidential
Salt Lake City, UT
Administrative Management Specialist
Smithsonian Institute
Washington, DC
Manager, Human Resources
L'OREAL USA
Florence, KY
Generalist - Human Resources
Marriott Hotels Resorts
Brooklyn, NY