Perrier taps Hipcricket for campaign with key mobile component

11/8/2011 | TMCNet.com

Augme Technologies' Hipcricket is powering a campaign for Nestle's Perrier that incorporates mobile, social, QR codes and interactive voice response, as well as a YouTube video that changes as more people view it. "We wanted our Le Club campaign to tell a story, to be seamless, memorable and viral," said Michele Vieira, Perrier brand manager. "The mobile interaction was critical, and Hipcricket was able to help us develop the type of engaging experience consumers remembered and talked about."

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