Perrier taps Hipcricket for campaign with key mobile component

11/8/2011 | TMCNet.com

Augme Technologies' Hipcricket is powering a campaign for Nestle's Perrier that incorporates mobile, social, QR codes and interactive voice response, as well as a YouTube video that changes as more people view it. "We wanted our Le Club campaign to tell a story, to be seamless, memorable and viral," said Michele Vieira, Perrier brand manager. "The mobile interaction was critical, and Hipcricket was able to help us develop the type of engaging experience consumers remembered and talked about."

View Full Article in:

TMCNet.com

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA