How Jersey Mike's used Facebook to build lasting fan engagement

11/8/2012 | SmartBrief/SmartBlog on Social Media

It's not enough to attract new fans with social media campaigns; brands also need to get existing fans excited enough to engage online, a feat that Jersey Mike's accomplished by focusing on the brand's culture and values, marketing chief Rich Hope says. "If your program feels strained, it probably won't work," Hope says.

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