How Jersey Mike's used Facebook to build lasting fan engagement

11/8/2012 | SmartBrief/SmartBlog on Social Media

It's not enough to attract new fans with social media campaigns; brands also need to get existing fans excited enough to engage online, a feat that Jersey Mike's accomplished by focusing on the brand's culture and values, marketing chief Rich Hope says. "If your program feels strained, it probably won't work," Hope says.

View Full Article in:

SmartBrief/SmartBlog on Social Media

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA