Salesforce's edge over Oracle might be in talking the talk

11/8/2012 | MediaPost Communications

Enterprise technology solutions providers are increasingly crafting their pitches to the chief marketing officer, Cory Treffiletti writes. "I can tell you that marketers speak a different language than IT folks do, and much of what IT talks about is actually not that impressive to marketers," he writes, concluding the environment gives Salesforce.com an edge over Oracle.

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