Conan O'Brien benefits from social-media support

Conan O'Brien returned to late-night television Monday, and early indications suggest that his supporters from social networks tuned in to watch the show. Four of this morning's top 10 Twitter trends were O'Brien-related -- although one was a promoted trend paid for by TBS. "Team Coco has redefined television promotion in a social age," writes Cory Bergman.

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