MTV tests Web 2.0-style awards ceremony

11/9/2011 | CNNMoney

MTV held its first "O" awards Oct. 31, a trial of a show that will run only online and will be measured by how much buzz it generates on Twitter, Facebook and other social media sites. The show featured new-media-oriented prizes, such as "must-follow artist on Twitter" and "digital genius," with fans voting by tweeting and Facebook sharing.

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