Burberry CEO puts 21st century spin on fashion icon

11/10/2009 | NYTimes.com

Angela Ahrendts, CEO at Burberry, is striving to pull the British brand into the Internet age by launching a social-networking site called artofthetrench.com. The site focuses on Burberry's raincoats, which have been a fashion icon for nearly a century. The move highlights a trend among luxury-goods firms, which are struggling to figure out how to use the Internet to their best advantage.

View Full Article in:

NYTimes.com

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Catalog Stylist
Neiman Marcus
Irving, Texas
URBN: Senior Analyst, Financial Planning & Analysis
URBN, INc.
Philadelphia, Pennsylvania
URBN: Director of Internal Audit
URBN, Inc.
Philadelphia, Pennsylvania
Associate Creative Director ECommerce
Walgreens
Chicago, Illinois
Business Analyst - Business Process Improvement
Toys
Wayne, New Jersey