Burberry CEO puts 21st century spin on fashion icon

11/10/2009 | NYTimes.com

Angela Ahrendts, CEO at Burberry, is striving to pull the British brand into the Internet age by launching a social-networking site called artofthetrench.com. The site focuses on Burberry's raincoats, which have been a fashion icon for nearly a century. The move highlights a trend among luxury-goods firms, which are struggling to figure out how to use the Internet to their best advantage.

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