3DTV will provide a new platform for news, ads

11/10/2010 | Hollywood Reporter, The

The 3D network jointly envisioned by Sony, Discovery Communications and IMAX will host a library of content including movies, television shows, news and advertisements, and will offer content developers and marketing firms another avenue for reaching consumers, according to this article. Company President and CEO Tom Cosgrove said it is "somewhat surprising" that advertisers are already showing such a strong interest in the yet-to-be-named network.

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Hollywood Reporter, The

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