A possible regulatory showdown looms between federal agencies over approaches to online privacy. The Department of Commerce reportedly favors a self-regulatory approach for industry, while the FTC is looking into implementing a "do not track" tool for websites and browsers modeled on the "do not call" registry that restricts telemarketing. The idea of a registry is raising concerns in the ad industry. IAB Vice President Mike Zaneis said that such a plan is "troubling and difficult to implement at a technology level."
Published in Brief: