TWC builds exclusive strategy for digital, mobile ad sales

11/10/2010 | Advertising Age (tiered subscription model)

Looking to expand its connection with marketers in the digital and mobile spaces, The Weather Channel has built a private ad-sales network that serves up inventory exclusively for TWC and is separate from all other online content publishers. "The whole reason we're doing this is it increases the size of our relationship with our advertising customers," said Michael Kelly, The Weather Channel's chief executive officer.

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