TWC builds exclusive strategy for digital, mobile ad sales

11/10/2010 | Advertising Age (tiered subscription model)

Looking to expand its connection with marketers in the digital and mobile spaces, The Weather Channel has built a private ad-sales network that serves up inventory exclusively for TWC and is separate from all other online content publishers. "The whole reason we're doing this is it increases the size of our relationship with our advertising customers," said Michael Kelly, The Weather Channel's chief executive officer.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL