Radio Shack app lets consumers rate their holiday gifts

11/10/2011 | ClickZ

Radio Shack's holiday marketing campaign is heavy on social media this year, with the retailer planning this week to launch "The Great Giftervention" application on the brand's Facebook page that will let users display pictures of the best and worst holiday gifts they receive this year. Those who post the best photos will win gifts such as iPads and other tech devices, and ads supporting the contest will run on both Facebook and Twitter.

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