Get an A-plus in advertising without paying for an agency's help

11/11/2011 | CBS MoneyWatch

In general, a do-it-yourself approach to marketing efforts can be beneficial for small businesses, writes Michael Hess of Skooba Design. When crafting marketing material, focus on writing a short headline that includes a "genuinely compelling message," he advises. Also, use high-quality images that don't clutter the ad's layout and include a call to action.

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