Genomics company 23andMe has opened its application programming interface to let consumers share their genetic information as easily as they'd share other social information. The idea could facilitate research into some health issues, find traction in niche social networks or become part of what some academics call "informational exhibitionism," with users posting quirky genomics-based data such as the percentage of Neanderthal DNA they carry.
23andMe looks to cross-breed genetics and social media
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