Analyst: Cable scatter market could gain from broadcast woes

11/11/2012 | Advertising Age (tiered subscription model)

TBS, TNT and other cable TV networks that are popular with the 18-to-49 demographic could see demand for scatter inventory go up because of declining ratings this fall on broadcast channels, Cowen Group analyst Doug Creutz said in a note. Broadcast networks, with overall ratings off by 9% and 18-to-49 numbers down by 10%, are likely to have to provide make-goods to clients and therefore will have little inventory left for the scatter market, according to Creutz.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY