Analyst: Cable scatter market could gain from broadcast woes

11/11/2012 | Advertising Age (tiered subscription model)

TBS, TNT and other cable TV networks that are popular with the 18-to-49 demographic could see demand for scatter inventory go up because of declining ratings this fall on broadcast channels, Cowen Group analyst Doug Creutz said in a note. Broadcast networks, with overall ratings off by 9% and 18-to-49 numbers down by 10%, are likely to have to provide make-goods to clients and therefore will have little inventory left for the scatter market, according to Creutz.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA