TBS, TNT and other cable TV networks that are popular with the 18-to-49 demographic could see demand for scatter inventory go up because of declining ratings this fall on broadcast channels, Cowen Group analyst Doug Creutz said in a note. Broadcast networks, with overall ratings off by 9% and 18-to-49 numbers down by 10%, are likely to have to provide make-goods to clients and therefore will have little inventory left for the scatter market, according to Creutz.
Analyst: Cable scatter market could gain from broadcast woes
SmartBrief Job Listings for Media
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||
|Online Advertising Specialist||