IKEA's interactive online catalog permits behavior watching

11/11/2012 | New York Times (tiered subscription model), The

IKEA is creating its first interactive catalog in time for holiday shopping. Called "Celebrate Brilliantly," the 31-page catalog runs on the company's website and allows IKEA marketers to monitor consumer behavior, unlike previous catalogs. An e-mail campaign and online banners will promote the Brownstein Group-produced catalog.

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New York Times (tiered subscription model), The

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