Digital agencies ready to supplant the old school

11/12/2009 | Advertising Age (tiered subscription model)

In the debate over whether interactive houses have what it takes to lead the ad industry, Jacques-Herve Roubert, president-CEO of Nurun, a global interactive marketing shop, comes down on the side of digital, saying that "today's creative ingenuity lies within the idea, the technology, the concept, the innovation and, perhaps most important, the Holy Grail: consumer connection." Immediacy, quick response times, superior metrics and greater flexibility are all giving digital a leg up over traditional media agencies.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY