Nikon uses Twitter to launch micro-video campaign

11/12/2009 | Adweek

To promote its D5000 model, Nikon recruited such celebrities as Ashton Kutcher to tweet the launch of its online film festival for user-generated content. The actor posted on his Twitter account a link to his own submission on the Web site of the Nikon Film Festival, which will award a $100,000 prize to the best 140-second video documenting a day in the filmmaker's life.

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