How vendors alienate older consumers one cell phone at a time

11/12/2010 | Aging In Place Technology Watch

More than 40% of adults 65 and older don't have a cell phone, but it's not because they don't want one, writes Laurie Orlov. Vendors and marketers in technology, hotel accommodations and even product packaging are too "indifferent" to recognize that consumers are of all ages. "Let's remind everyone who markets to us (hotel, car, airline, supermarket) that these experiences designed by the young for the young will dwindle in appeal as the not-so-young become older ... how livable and civilized life could be -- regardless of age," writes Orlov.

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Aging In Place Technology Watch