LinkedIn can be better utilized for personal networking and business-to-business marketing by using these 35 tips, according to Pamela Vaughan. Optimize the company presence by claiming a clean URL, creating a profile badge and installing the right applications such as SlideShare. Expand professional networking by using OpenLink and exporting your connections to another contact management system. Finally, alter the company Web page to better integrate with LinkedIn by adding video and using it to generate leads.
35 tips for using LinkedIn for B2B marketing