Boomers are a prime audience for holiday marketing

11/12/2012 | Forbes

By almost any measure, boomers are a lucrative target market for holiday sales, and in some ways you might not expect, according to this article. They account for 70% of disposable income in the U.S., and they also spend more on technology than younger generations. And they spend heavily on grandchildren, making gift-giving a particularly effective topic for marketing.

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