What makes your company so special?

11/12/2012 | Duct Tape Marketing

The key to succeeding in a crowded marketplace is to identify the attribute that sets your company apart from the competition, John Jantsch writes. "Find a way to differentiate your business, one that matters to somebody, or you'll be forever doomed to compete on price," he writes. You can figure out what makes your brand special by conducting interviews with your best clients, he notes.

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