Scion seeks sales kick from branded kung-fu Web series

11/13/2008 | Advertising Age (tiered subscription model)

Toyota's Scion unit, which saw its sales plummet nearly 40% in October amid a 6.4% year-to-date decline over 2007, is hoping a kung-fu themed puppet series will help revive its flagging fortunes. "The Fist of Oblivion," directed by Roman Coppola, will air each Tuesday through the end of December on Scion's marketing Web site.

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