Consumers are still skeptical about digital advertising

11/13/2012 | eMarketer

Most marketers now believe digital advertising to be more effective than TV ads -- but consumers apparently didn't get the memo. A recent survey found that two-thirds of consumers felt TV ads were more effective, and about the same proportion said they would prefer to receive ads in either print or broadcast formats rather than online.

View Full Article in:

eMarketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
New York, NY