FTC cracks down on brands' overhyped health claims

11/13/2012 | Adweek

David Vladeck, director of the Federal Trade Commission's Bureau of Consumer Protection, has made good on his promise to hold companies accountable for making unproven claims of products' health or fitness benefits. The FTC has clarified the kind of scientific evidence with which companies must back up health claims as it has handled cases against Nestlé, Kellogg's, Reebok, POM Wonderful and others. Instead of simply asking manufacturers to stop making the claims, the FTC has sought large fines and full consumer refunds.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Health Care

Job Title Company Location
Chief Financial Officer
B. E. Smith
Miramar, FL
Claims Director
PacificSource
Springfield, OR
Consultant
Attest Health Care Advisors
Nationwide, SL_Nationwide
Biotechnology/Pharmaceutical Patent Attorney
Coats and Bennett PLLC
Cary, NC
Sr. Regulatory Specialist, Biotech Center of Expertise
BASF, The Chemical Co.
San Diego, CA