What B2B CMOs can learn from Obama's re-election campaign

11/13/2012 | Forbes

President Barack Obama's campaign handlers leveraged Big Data to get him re-elected, Sheryl Pattek of Forrester Research writes. "The Obama team solved the data integration challenge that B2B CMOs deal with every day," she writes. They did so by mining Big Data for voter behavior, testing their message and creating an analytic model that helped them effectively target voters.

View Full Article in:

Forbes

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals
IL