Do consumers really believe Wal-Mart is bootylicious?

11/14/2005 | Detroit Free Press

If marketers don't find the right celebrity match to hawk their products, they may face a credibility gap, such as Wal-Mart's current "Home for the Holidays" spot featuring Destiny's Child. "It's a cute commercial, but it's superficial," said Mary Reid, an Ann Arbor, Mich., resident and a Wal-Mart shopper. "It's just not believable because ... you wouldn't picture Beyonce or ... Destiny's Child getting a whole lot of Wal-Mart gifts, considering their status."

View Full Article in:

Detroit Free Press

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA