Do consumers really believe Wal-Mart is bootylicious?

11/14/2005 | Detroit Free Press

If marketers don't find the right celebrity match to hawk their products, they may face a credibility gap, such as Wal-Mart's current "Home for the Holidays" spot featuring Destiny's Child. "It's a cute commercial, but it's superficial," said Mary Reid, an Ann Arbor, Mich., resident and a Wal-Mart shopper. "It's just not believable because ... you wouldn't picture Beyonce or ... Destiny's Child getting a whole lot of Wal-Mart gifts, considering their status."

View Full Article in:

Detroit Free Press

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY