Radio should listen to the people meter

11/14/2005 | Mediaweek

Arbitron's proposed portable people meter electronic measurement system is key to radio's future, agencies and advertisers told broadcasters at Arbitron's first meeting of its Advertiser/Agency Advisory Council. "Hanging on to the diary in the electronic age is only going to serve to be the downfall of the radio industry," said Kathy Crawford, president of local broadcast for MindShare.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Vice President, Public Relations
iCrossing, Inc.
San Francisco, CA
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO