Column: Learning from the superstars of viral video

11/14/2007 | Wall Street Journal (free content), The

Columnist Lee Gomes gleans tips on how to gain your 15 minutes of virtual fame from the current crop of viral video stars. "To be sure, being the latest, greatest Web meme has its drawbacks," he writes. "You're human kitsch, so you're never sure whether people are laughing with you or at you."

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