Branded products are the stars of Cooking Channel show

11/14/2011 | Advertising Age (tiered subscription model)

Scripps Networks has created a branded TV series for its Cooking Channel that features recipes using products from advertisers. "From the Kitchens Of" spotlights Jimmy Dean sausage, Hidden Valley Ranch dressing, Kellogg's Rice Krispies cereal and other marketers, which cover half of the show's production costs. The show, which airs on a sporadic schedule, also has featured appliances from Sears' Kenmore brand.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Santa Barbara, CA
Yield Manager
New York, NY