Branded products are the stars of Cooking Channel show

11/14/2011 | Advertising Age (tiered subscription model)

Scripps Networks has created a branded TV series for its Cooking Channel that features recipes using products from advertisers. "From the Kitchens Of" spotlights Jimmy Dean sausage, Hidden Valley Ranch dressing, Kellogg's Rice Krispies cereal and other marketers, which cover half of the show's production costs. The show, which airs on a sporadic schedule, also has featured appliances from Sears' Kenmore brand.

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