Small firms use value reasoning to justify wellness plans

11/14/2011 | CNBC

It is easier for large companies to have statistics that show a return-on-investment to justify wellness programs, so small firms tend to be more altruistic in their reasoning and can focus on the value of the investment, says Gary Piantedosi of Creative Benefits Planning. Smaller businesses can use a cafeteria approach to starting a wellness program to keep costs down, adds Brenda Givens of SlimKinetic, or even offer stock options as an incentive to participate.

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