Why B2B social outreach is a long-term investment

11/14/2011 | SmartBrief/SmartBlog on Social Media

Business-to-business companies should conduct their social media outreach without the expectation of immediate, short-term rewards, experts say. By retweeting Twitter comments, leaving thoughtful comments on blog posts and other social gestures, you build credibility with potential customers that can later be used to build a sales relationship. "The key in my mind is to find a way to help them. ... Win their trust and you'll win long-term sales engagement," says Jeff Ogden, president of Find New Customers.

View Full Article in:

SmartBrief/SmartBlog on Social Media

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY