Agencies go digital to drum up new business

11/14/2012 | eMarketer

Advertising agencies are finding more opportunities in digital marketing and social media than in traditional marketing, and they're using digital techniques to rustle up new business, too, according to an RSW/US survey. Almost 6 in 10 marketers said they'd learned about new ad agencies via e-mail outreach, and another quarter of marketers said they'd learned about agencies via social media or webinars.

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