Connect physical and digital to make location data meaningful

11/14/2012 | ClickZ.Asia (Hong Kong)

It takes more than longitude and latitude information from mobile devices to determine where users are, says David Shim, founder and CEO of location analytics firm Placed. Shim says Placed uses a variety of location data, including accelerometer, gyroscope and compass information, to compile data clusters. The data then must be contextualized to pinpoint where users might actually be so marketers can target ads more effectively.

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ClickZ.Asia (Hong Kong)

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