Davis, USC Annenberg release "Gender Roles & Occupations" findings

The latest research on gender in media, released this week at the third Symposium on Gender in Media of the Geena Davis Institute on Gender in Media, found that women in prime-time television roles are less likely to be gainfully employed than men (44.3% to 54.5%, respectively), but are more likely to be seen in sexy attire. The Gender Roles & Occupations: A Look at Character Attributes and Job-Related Aspirations in Film and Television study is a collaboration between USC Annenberg and the Geena Davis Institute on Gender in Media. The Healthy MEdia Commission for Positive Images of Women and Girls, co-chaired by actor Geena Davis, released recommendations this week to help promote more realistic portrayals of women and girls in all media.

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