Frito-Lay to roll out Cracker Jack with caffeine

11/14/2012 | Advertising Age (tiered subscription model)

Frito-Lay is expanding its Cracker Jack line with Cracker Jack'd, which will have two flavors that contain coffee -- and caffeine. The Center for Science in the Public Interest criticized the snacks, called Power Bites, but a Frito-Lay spokesman said the company stands "by the safety of all products in the Cracker Jack'd line, including those that contain coffee."

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